She won fans and became a fashion icon with her tales of single life in “Sex and the City,” and on Thursday Sarah Jessica Parker sparked a shopping frenzy when she unveiled her own clothing collection.
Hundreds of women queued in a New York mall to see Parker launch her Bitten label, based on her belief that it’s “every woman’s inalienable right to have a pulled-together, stylish, confident wardrobe with money left over to live.”
But while Parker’s character Carrie preferred high-end designer clothes — from Ralph Lauren, Dolce and Gabbana and Escada to Manolo Blahnik shoes — the actress’ fashion line she designed herself is considerably more affordable with $20 dresses and $10 tops.
Parker’s fashion collection is being stocked by retail chain Steve & Barry’s and the company’s Manhattan Mall store was mobbed by hundreds of mainly female shoppers, with many leaving laden down with bags of clothes.
The launch of a clothing line by Parker — whose motto is “fashion is not a luxury, it’s a right” — follows a trend of retailers hiring celebrities to help win an increasingly competitive battle for fashion-savvy mid-market shoppers.
Singers Madonna and Kylie Minogue have designed clothes for Swedish chain H&M, model Kate Moss put together a collection for Britain’s Top Shop, singer Lily Allen struck a deal with Britain’s New Look and high-end designers Stella McCartney and Josh Goot designed ranges for Target Australia.