British beauty Elizabeth Hurley has been dropped as the face of American clothing company Jordache.

And, to add insult to injury, Jordache has signed on German supermodel Heidi Klum as their new face instead.

Hurley had signed on for the company just last year.

Klum shot a new advertising campaign for the jeans line last week with Rush Hour director Brett Ratner behind the camera.

This is the second contract that the Brit beauty has lost.

She was dropped as the face of fashion label Monsoon in late March for someone younger.

Hurley had signed a six-month deal worth a million pounds with Monsoon, but with half of the period over, the company decided not to renew her contract in June thanks to poor sales that dominated the firm’s accounts, despite their “Create A Storm” ad campaign.

For most brides, the honeymoon is sacrosanct — a blissful time to be spent with her new husband, uninterrupted by the stress and routine of daily life.

But not Liz Hurley. Despite being happily ensconced in the sumptuous luxury of a 1,500-a-night hotel, she could not resist the temptation to spend several hours a day working.

She spoke to her office staff every day during her ten-day honeymoon on Fregate Island in the Seychelles and kept herself busy devising marketing plans for her beachwear business and developing her website.

In fact, her priority after arriving was to sell her range of bikinis.

In a new interview, Liz, 41, who married businessman Arun Nayar, 42, last month, says: “I did a few hours” business every day.

Luckily, Liz had the blessing of her husband. She says: “He doesn’t mind as long as I limit it to a few hours.”

She also reveals she has spoken to her five-year-old son Damian about the possibility of a little brother or sister.