Emma Watson is to be the new face of Chanel perfume. The ‘Harry Potter and the Order of the Phoenix’ star has won a two-year contract worth million to promote Coco Mademoiselle.

The 18-year-old actress will take over from fellow British star Keira Knightley, 23, when her contract ends this summer. A source said: “Emma has been excitedly telling friends that she is going to be replacing Keira.” Emma landed the deal with the French fashion house after signing up with top modelling agency Storm in an attempt to branch out from acting.

Chanel has been preparing Emma for her new role by dressing her for film premieres and parties. A source said: “She has been slowly integrated into the Chanel brand. Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up.

Chanel realises it is important to target a young audience.” Bosses at Warner Bros - who make the ‘Harry Potter’ films - have given the deal their blessing. Read more »

Emma Watson @ the Harry Potter US premiere

Order of the Phoenix US premiere in Hollywood, CA

Key supporting actress in the movie Harry Potter, playing the role of Hermione Granger. She’s cute, beautiful, and blessed. : )

Emma Watson does Russian Elle Girl

‘Harry Potter’ star Emma Watson will continue with her education, despite having earned enough money to live her entire life in luxury.

The 17-year-old actress, who plays the role of Hermione Granger in Potter movies, is already a multi-millionaire, contactmusic.com website reported.

She says: ‘Let’s be honest - I have enough money never to have to work again, but I would never want that. Learning keeps me motivated.’ (IANS)

Harry Potter star Emma Watson is the one most Brits believe is their country’s ‘Greatest Female Ambassador’.

The 17-year old, who plays the muggle-born witch Hermione Granger in the hit movie adaptations of the Harry Potter novels, has beat out the likes of older, and more well known faces such as Kate Moss, Keira Knightley and Victoria Beckham.

The poll was conducted by Top of the Pops magazine, and editor Peter Hart said that it was Watson’s combination of beauty and brains that were the qualities that sealed the deal.

Coming in close on Hermione’s heels in second place was Oscar nominee Keira Knightley, followed by singer Lily Allen in third spot.

Fourth place on the list went to pregnant singer Charlotte Church.

Rounding off the top five was another pregnant beauty, former glamour model Jordan.

And, while Victoria Beckham aka Posh Spice only managed eighth place, Kate Moss and Girls Aloud’s Sarah Harding found themselves a the bottom of the poll.Chinadaily.com.cn

Key supporting actress in the movie Harry Potter, playing the role of Hermione Granger. She’s cute, beautiful, and blessed. : )