Model Cindy Crawford poses as she arrives at the 6th annual John Varvatos Stuart House Benefit in West Hollywood, California March 9, 2008. Stuart House is a program of the Rape Treatment Center at Santa Monica-UCLA Medical Center and serves the special needs of child victims of sexual abuse.

Angelina Jolie is the gold standard of beauty among women seeking cosmetic surgery and that’s not about to change, a leading Hollywood surgeon has told Australian specialists.

The US movie star has the most requested look - exaggerated, almost cartoonish lips, eyes and cheek bones - desired by American women wanting a nip and tuck, Professor Ava Shamban says.

The Los Angeles-based cosmetic dermatologist told a gathering of 400 fellow Australian specialists that demand for this brand of exotic look is here to stay.

The UCLA academic and practising specialist made the claim during a presentation on the benefits of beauty at a national cosmetic medicine conference in Melbourne today.

Good-looking people marry more, marry better, earn more and are assisted more readily by strangers, and studies have shown that even babies prefer to look at attractive faces, she said.

Thanks to cosmetic surgery, “we can now hold onto our beauty for longer”, Professor Shamban said, but she warned that as the artists of this generation, surgeons must take their role seriously.

Australian College of Cosmetic Surgery president Michael Zacharia said requests for Jolie’s looks were becoming increasingly frequent.

He said the trend was probably helped by a growth in non-surgical treatments, predominantly Botox, to flatten creases, and dermal fillers to plump up sagging skin - both of which aid in “enhancing” features.

Sydney-based sexual health psychologist Professor Jane Ussher said the trend was concerning because Jolie’s looks were statistically abnormal.